Tim Cook slams social media companies for allowing extremism and polarisation
Apple is getting ready to roll out a new privacy control to prevent iPhone apps from secretly shadowing Apple CEO Tim Cook lambasted social media companies, though without naming them, accusing them of prioritising user attention and data collection at the cost of allowing and even rewarding dangerous conspiracies, extremism and polarisation. Too may are still asking the question how much can we get away with?' when we should be asking what are the consequences?' What are the consequences of not just tolerating but rewarding content that undermines public trust in life-saving vaccinations? What are the consequences of seeing thousands of users join extremist groups and then perpetuating an algorithm that recommends more?" he said Thursday. Speaking at a virtually held International Conference on Computers, Privacy and Data Protection, Cook said it's time to stop pretending that this approach doesn't come with a cost" of polarization, lost trust an