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DUBAI: The Kingdom’s experiences in developing AlUla into the world’s largest living museum and a major heritage, cultural, arts and adventure tourism destination, will be shared by Amr AlMadani, chief executive of the Royal Commission of AlUla, at a virtual conference Hospitality Tomorrow being streamed online.

The conference will discuss the global challenges facing the hospitality industry among business owners, investors, financiers and operators, and hopes to forge a call to action amid global travel restrictions because of the coronavirus pandemic.

The discussion will also tackle how signs of recovery in the sector can be anticipated and the role tourism will play in accelerating the recovery of the global economy.

Established by royal decree, the Royal Commission for has three 2035 strategic targets: 2 million annual visits, contributing over $30 billion to Saudi GDP and creating 38,000 jobs.


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